The Hunter Region is renowned for its rolling vineyards, vibrant cities, beautiful beaches, and a tapestry of experiences that draw visitors from near and far. But like many regional communities, this week the Hunter’s tourism and hospitality operators have faced their share of challenges, with wild weather and flooding in parts of the region. In response, the Hunter Region Tourism Organisation (HRTO) has stepped up with a new initiative designed to uplift and unite the local industry: #huntersharefest
The Importance of Community in Tough Times
The Hunter Region is celebrated for its resilience and community spirit. When wild weather and floods hit, it’s the local businesses—cafés, cellar doors, accommodation providers, and tour operators—that feel the immediate impact. Bookings can drop overnight, and the road to recovery can be long and uncertain. That’s where HRTO’s strength as a connector and advocate truly shines.
Introducing #huntersharefest
In the wake of the recent weather events, HRTO has launched #huntersharefest, a social media-driven campaign designed to rally support for tourism and hospitality businesses across the Hunter. The idea is simple but powerful: shine a spotlight on the region’s incredible operators by sharing their stories, products, and services across HRTO’s digital channels.
This weekend, #huntersharefest invites everyone—locals, visitors, and businesses alike—to get involved. Operators are encouraged to tag HRTO in their social media posts, making it easier for the organisation to amplify their messages and reach a wider audience. It’s a grassroots way to remind people just how much the Hunter has to offer, even in challenging times.
How #huntersharefest Makes a Difference
By harnessing the reach of social media, #huntersharefest helps businesses regain momentum after disruption. Each shared post is a virtual handshake, connecting operators with potential customers and reminding the wider community that the Hunter Region is open, welcoming, and full of unique experiences.
The initiative also encourages collaboration. Businesses can support one another by sharing each other’s posts, creating a ripple effect of positivity and exposure. For travellers, it’s a chance to discover new places to eat, stay, and explore—all while supporting local operators who are the backbone of the region’s tourism economy.
Getting Involved
Participation in #huntersharefest is easy. Tourism and hospitality businesses simply tag HRTO in their social media posts over the weekend, and HRTO will share as many as possible across their own channels. The aim is to flood social media feeds with the best of the Hunter, from hidden gems to iconic favourites.
For those seeking further support following the recent floods, HRTO also encourages operators to access the NSW Government’s flood recovery and disaster support resources, available online for up-to-date information and assistance.
Looking Ahead
The Hunter Region is no stranger to adversity, but it’s the collective spirit of its people and businesses that ensures it continues to thrive. Through initiatives like #huntersharefest, HRTO is not just promoting the region—it’s building a stronger, more connected and, more resilient tourism community, ready to welcome visitors with open arms.
As the region recovers, #huntersharefest stands as a reminder: when Hunter businesses support each other, everyone benefits—and the whole community shines a little brighter
Who is HRTO?
The Hunter Region Tourism Organisation (HRTO) is an independent, not-for-profit destination marketing group dedicated to promoting the Hunter Region and its diverse tourism operators. Established to showcase everything from Newcastle’s urban buzz to the tranquil charm of the Upper Hunter, HRTO works tirelessly to raise the region’s profile as a premier tourism destination. Their mission is simple: inspire travellers to visit, explore, stay longer, and spend more—ultimately supporting local businesses and communities.
HRTO operates as part of the Hunter Region Business Hub, a community-rooted organisation that delivers professional support, networking, and digital solutions to businesses across the region. Through regular networking events, workshops, and a strong online presence, HRTO connects tourism and hospitality operators, helping them grow their visibility and bookings in a competitive market.
HRTO Contact:
Troy White
Hunter Region Tourism Organisation
Phone: (02) 4936 2557
